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Vibrant Communities Movements for Change - Profiles of Movements
 

The movement profiles you will find on this page aim to achieve a fundamental shift in the way societies operate. We hope that highlighting their stories and examples will illustrate how their efforts differ from other types of social initiatives such as service delivery programs, education outreach programs, and political campaigns.

As you interact with the material found on this page you may find that the movements we reference may not fit your own definition of a movement. We also recognize that there can be fierce debate about whether a social movement does, or does not, exist around a given issue. The profiles we have highlighted illustrate what we believe are good examples of efforts to bring about system-wide social change and create social movement. These stories have been well-documented and are available in easily accessible online resources.

We have a particular interest in learning more about movements that have sprouted in a specific local community and have subsequently been adapted and transplanted to other communities, both nationally and internationally. Although we have found many programs and services that have undergone this process of dissemination, we have found a select few examples of movements that have been successfully replicated.

We will be adding to this page as we learn more about movements for change in Canada.

On this page you`ll Find

Tobacco Control Movement

Canada’s tobacco control movement is arguably among the most successful anti-smoking campaigns in the world. Collaborations between major health organizations, the government, business and members of the general public have focused on a comprehensive “multi-pronged” approach to combating smoking. This has included a focus on taxation, health education, smoking cessation, prevention and a wide range of other issues related to tobacco control.

In Smoke and Mirrors: The Canadian Tobacco War, Rob Cunningham, a veteran of the Canadian tobacco control movement and senior policy analyst for the Canadian Cancer Society, provides a comprehensive overview of the history and current challenges for the Canadian anti-smoking campaign. In Chapter 17 Cunningham lists and explains the Canadian tobacco control movement’s “key success factors”, which include: the use of effective advocacy techniques, people to make things happen, and a comprehensive tobacco control strategy.

While progress has been incremental, the efforts to build a movement around tobacco control have been explicit and intentional. In Find Common Policy Goals Across Perceived Differences, the Advocacy Institute explores how the Canadian Cancer Society and the Non-Smoker’s Rights Association of Canada created synergy by taking risks and working collaboratively. The formation and structure of the Canadian Coalition of Action on Tobacco (CCAT) is also an excellent example of this deliberate attempt to build a movement for tobacco control in Canada. Appendix A of the Strategy Planning for Tobacco Control Movement Building guide provides both an overview of the CCAT and suggestions for coalition management.

You might also want to check out A Movement Rising, a detailed analysis of the American tobacco control movement prepared by the Advocacy Institute.

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Quebec’s Social Economy Movement

The growth of the social economy movement in Quebec represents a deliberate attempt to renew citizen participation and fundamentally redefine the relationships between the public, private, and civil sectors of society. In The Social Economy: Finding A Way between the Market and the State, Nancy Neamtan, the CEO of Chantier de l’economie sociale, explains the importance of the social economy movement nationally and internationally.

In 1996, the Quebec government held a Summit on the Economy and Employment and invited representatives from multiple sectors including: business, unions, municipalities, churches, and community movements. The Summit’s explicit goal was the development of “strategies for economic renewal and job creation […] led by representatives of civil society”. Out of this grew the Chantier de l’economie sociale (Task Force on the Social Economy) which acts as a “network of networks” to promote the social economy within Quebec, encourage multisectoral collaboration, and ensure that the social economy movement remains one of the “most visible progressive movements in today’s Quebec.”

In The Political Imperative, Neamtan describes the successes of the Chantier and the growth of the social economy movement in Quebec. For a brief overview of the Chantier’s creation and initial strategies, be sure to check out William Ninacs’ The Social Economy in Quebec.

The social economy movement is growing across Canada and was given significant support in both Paul Martin’s 2004 Throne Speech and the 2004 federal budget. In The End of the Beginning, Mike Lewis explains that this support provides a unique opportunity and describes five ways social economy and community economic development activists can “advance [their] work and leverage it into the future.”

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The Blue Box Movement

The Blue Box has become an icon for recycling throughout Ontario and in cities across Canada. Having grown from the 1981 Kitchener Blue Box Pilot Project, the Blue Box is now used in over 3 million households across Ontario. Pollution Probe’s detailed account of the individuals and organizations that pioneered the Blue Box program gave us insights into the creation, mobilization, and success of a movement that has driven recycling initiatives across Canada. Their report, We Recycle: The Creators of the Blue Box Programme, suggests “bringing the Blue Box to the general public has done more than divert material from the waste stream. It has helped raise environmental awareness and instigate changes in behaviour and consumer habits.”

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Vibrant Communities

Vibrant Communities links 15 cities across Canada in a Pan-Canadian Learning Community. Six Trail Builder communities act as the “living laboratory of Vibrant Communities, where new ideas about poverty reduction are put to the test”. Tamarack is one of three sponsors of this initiative, alongside the Caledon Institute of Social Policy and the J.W. McConnell Family Foundation.

Vibrant Communities deliberately focuses on poverty reduction as opposed to poverty alleviation. Several key approaches are central to the success of this movement:

  • Each community initiative is unique, tailored to local needs, and is an active participant in the Pan-Canadian Learning Community.
  • The strength of Vibrant Communities is derived from the collective action of the participating communities.
  • Each Vibrant Community relies on grassroots collaboration between all sectors of the community including community, business and government representatives.

In her paper The Group of Six, Sherri Torjman, Vice-President of the Caledon Institute of Social Policy, compares the work of the six Trail Builders to the Group of Seven Canadian landscape painters. She suggests that there are important parallels between these unique collaborations that have made them “trail blazers” in their respective fields. This paper goes beyond a superficial description of Vibrant Communities and gives the reader a window into the “heart” of the movement.

The fruits of this growing movement are its locally developed and implemented approaches to reducing poverty. The Caledon Institute of Social Policy has documented several of these initiatives in a series of “community stories”. We have highlighted two of these stories that illustrate the multisectoral poverty reduction initiatives that are underway, and growing, in communities across the country.

  • Opportunities Niagara, a Vibrant Communities trailbuilder, played a vital role in facilitating the partnership that has resulted in a plan to build a 40-unit affordable housing complex. Click here to read their story.
  • In 2003, the United Way of Calgary and Area initiatied a Roundtable to influence the government’s policy changes to the Assured Income for the Severly Handicaped program. Click here to read about their successes and the lessons learned from their efforts.

For more on Vibrant Communities click here.

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The Mahila Shanti Sena

An innovative movement is developing in communities across northern India. The Mahila Shanti Sena is a movement based on Gandhi’s belief that women have a unique capacity for “sacrifice and leadership” in peacebuilding. Anne Pearson, a Professor at McMaster University, describes the power and promise of this movement in her paper Mahila Shanti Sena: New Womens Peace Movement in India.

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Additional Movements

We are also closely watching emerging movements and organizations leading movements including:

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Click to access the Movements for Change report