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In this seminar, Paul Born speaks
with Wayne Hussey on Friendraising: Raising Funds, Finding
Friends to Realize Bold Community Visions.
| Learn more
about Wayne Hussey! Click on his photo above to read his bio. |
Focusing on the art and science
of fundraising, this seminar emphasized the correlation between raising
funds and finding friends, providing practical and proven
ideas for raising the key leadership and funding support necessary
for community change.
At Tamarack we believe that fundraising is
an important stage in a community engagement process. Raising
funds brings us into conversation with leaders who, over time,
come to believe deeply in our work. When people give money
to a cause they make a concrete commitment to the work being
proposed. This is equally applicable in building the leadership
commitment, as well as the funding, required to realize bold
community visions. When we raise funds we are engaging key
leadership for our work. These leaders can help us to engage
key influencers in a community who, in turn, assist in bringing
our idea to reality.
The seminar also focused on how to C reate
the Preconditions for Success to raise funds and find friends
to support your idea. This introductory session provided participants
with an overview of what we mean when we say "campaign."
The session also explained how fundraising can be used as
a tool for friend raising and provided an overview of the
eight key elements of a successful campaign:
- The importance of a transformational vision
- A track record of excellence
- A compelling case for support
- Leadership – people willing to ask…
- Prospects – who cares about what you do?
- Cultivation – “the engagement process.”
- Solicitation - not where we start.
- Stewardship - keeping our friends.
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